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Data collaboration boosted by AI: the future of advertising and marketing strategies
In an increasingly complex world, businesses are constantly looking for ways to optimise their communication and marketing strategies. Data collaboration is an innovative and effective solution to...
366 renews its confidence in Weborama for its CDP and Webomind semantic AI technology
Weborama has won the Customer Data Platform (CDP) tender launched by the major player in the French regional daily press, which wants to enhance the value of its advertising inventory by combining...
She innovates : Women of Weborama Donia, Product Designer at Weborama
In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of...
Weborama appoints Pierre Toubin
Weborama has announced the appointment of Pierre Toubin as Head of Publishers France. His role will be to accelerate the growth and visibility of adtech with publishers and advertising agencies....
How did Intermarché manage to increase media effectiveness by combining contextual targeting and cross-domain determinist IDs?
Intermarché has tested the combination of semantic contextual targeting and media retargeting using a deterministic ID solution for its acquisition campaign. The advertiser is thus countering the...
CTV, AVOD, Streaming…: The explosion of inventories and advertising formats
In a world where technology shapes our content consumption habits, the explosive rise of streaming has transformed our relationship with television. Video-on-demand platforms have taken over our...