Data & Insights

Gain a deeper understanding of your consumers and get maximum value from your data

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We help you achieve your business goals by leveraging data, technology & AI

Identify new revenue opportunities

Understand consumption triggers

Improve the effectiveness of marketing levers

Measure and justify marketing actions

Monetization

Weborama supports you at every stages of your monetization strategy to identify new revenue opportunities for Weborama partners or new partners.

Ready-to-Use Privacy Framework

Focus on regulatory issues
Accelerating the implementation of a contractual framework

Managed Cleanroom

Audit of potential data cross-referencing
Identification of the most relevant segments
Privacy and Data secrurity

Business Strategy

Identification of sales targets
Data commercialization among Weborama’s customer portfolio.

Managed Data Flows

Online and offline Data collection
Efficient Data storage and management
Configuration of the purpose of use

LEGAL SUPPORT

Support in implementing a contractual framework & clarification of regulatory issues

ENRICHMENT OF YOUR CRM DATABASE

Provision of selected data & qualification of customer databases at customizable time intervals

DATA SEGMENTS SELECTION

Depending on the use cases, identification of the most relevant segments

CRM Enrichment

Weborama supports you at every stage of your data strategy to enrich your consumers’ view, fuel your use cases and improve the effectiveness of your marketing actions.

Actionable Insights

Weborama supports you at every stage of your insights strategy to understand consumer decision triggers and create actionable assets.

DISCOVERY

Detection of consumer trends specific to your universe & creation of qualification criteria

SIGNALS

Qualification and profiling of customers & prospects at every stage of the decision-making process

SIGNALS

Detection and provision of targets for marketing activation

Measure

Weborama supports you at every stage of your measurement strategy, to help you better understand the performance of your levers and justify your marketing actions.

INCREMENTAL IMPACT

Measure the sales increment and ROI of your campaign on online and in-store sales

ATTRIBUTION - CONTRIBUTION

Compare yourself to market standards thanks to attribution and identify the real role of each lever with a customized contribution model

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Success Stories

CTV, AVOD, Streaming…: The explosion of inventories and advertising formats

In a world where technology shapes our content consumption habits, the explosive rise of streaming has transformed our relationship with television. Video-on-demand platforms have taken over our screens, offering a myriad of options for viewers hungry for diversity....

With Webomind,Weborama integrates generative AI into its contextual targeting solution

The use of personalized generative AI in the contextual campaign creation process will accelerate cookieless strategies for customers of its contextual targeting solution. Weborama takes another step forward by introducing Webomind, a generative AI integrated into its...

She innovates : Women of Weborama Elena Kaniewski, Sales Manager at Weborama

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...

Data Clean Room use case: “Monetise your data with your partners in a secure and controlled way.

Introduction and History of Data Monetization: Data management has always been a crucial element of marketing strategy, continually evolving since the digital revolution. Historically confined to sales and direct customer interactions, data has massively proliferated...

Weborama reorganizes to better address the new challenges of digital advertising

The creation of two divisions, WeboMedia and Webo Tech & Services, will allow Weborama to adapt its offering to market developments, from the disappearance of third-party cookies to the breakthrough of Retail Media. The Webo Media division encompasses the...

She innovates : Women of Weborama Camille Sallé, Data Analyst at Weborama

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...