Data & Insights

Gain a deeper understanding of your consumers and get maximum value from your data

We help you achieve your business goals by leveraging data, technology & AI

Identify new revenue opportunities

Understand consumption triggers

 

Improve the effectiveness of marketing levers

Measure and justify marketing actions

Monetization

Weborama supports you at every stages of your monetization strategy to identify new revenue opportunities for Weborama partners or new partners.

Ready-to-Use Privacy Framework

  • Focus on regulatory issues
  • Accelerating the implementation of a contractual framework

Managed Cleanroom

  • Audit of potential data cross-referencing
    Identification of the most relevant segments
    Privacy and Data secrurity

Business Strategy

  • Identification of sales targets
  • Data commercialization among Weborama’s customer portfolio.

Managed Data Flows

  • Online and offline Data collection
  • Efficient Data storage and management
  • Configuration of the purpose of use

LEGAL SUPPORT

Support in implementing a contractual framework & clarification of regulatory issues

ENRICHMENT OF YOUR CRM DATABASE

Provision of selected data & qualification of customer databases at customizable time intervals

DATA SEGMENTS SELECTION

Depending on the use cases, identification of the most relevant segments

CRM Enrichment

Weborama supports you at every stage of your data strategy to enrich your consumers’ view, fuel your use cases and improve the effectiveness of your marketing actions.

Actionable Insights

Weborama supports you at every stage of your insights strategy to understand consumer decision triggers and create actionable assets.

DISCOVERY

Detection of consumer trends specific to your universe & creation of qualification criteria

SIGNALS

Qualification and profiling of customers & prospects at every stage of the decision-making process

SIGNALS

Detection and provision of targets for marketing activation

Measure

Weborama supports you at every stage of your measurement strategy, to help you better understand the performance of your levers and justify your marketing actions.

INCREMENTAL IMPACT

Measure the sales increment and ROI of your campaign on online and in-store sales

ATTRIBUTION - CONTRIBUTION

Compare yourself to market standards thanks to attribution and identify the real role of each lever with a customized contribution model

Interested by our solution

They trust us

Success Stories

366 renews its confidence in Weborama for its CDP and Webomind semantic AI technology

Weborama has won the Customer Data Platform (CDP) tender launched by the major player in the French regional daily press, which wants to enhance the value of its advertising inventory by combining its first-party and semantic data. Advertising network 366, which...

She innovates : Women of Weborama Donia, Product Designer at Weborama

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...

Weborama appoints Pierre Toubin

Weborama has announced the appointment of Pierre Toubin as Head of Publishers France. His role will be to accelerate the growth and visibility of adtech with publishers and advertising agencies. With almost 10 years' experience working with major publishers, Pierre...

How did Intermarché manage to increase media effectiveness by combining contextual targeting and cross-domain determinist IDs?

Intermarché has tested the combination of semantic contextual targeting and media retargeting using a deterministic ID solution for its acquisition campaign. The advertiser is thus countering the challenges posed by the disappearance of third-party cookies for the...

CTV, AVOD, Streaming…: The explosion of inventories and advertising formats

In a world where technology shapes our content consumption habits, the explosive rise of streaming has transformed our relationship with television. Video-on-demand platforms have taken over our screens, offering a myriad of options for viewers hungry for diversity....

With Webomind,Weborama integrates generative AI into its contextual targeting solution

The use of personalized generative AI in the contextual campaign creation process will accelerate cookieless strategies for customers of its contextual targeting solution. Weborama takes another step forward by introducing Webomind, a generative AI integrated into its...