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Data Clean Room use case: “Monetise your data with your partners in a secure and controlled way.
Introduction and History of Data Monetization: Data management has always been a crucial element of marketing strategy, continually evolving since the digital revolution. Historically confined to...
Weborama reorganizes to better address the new challenges of digital advertising
The creation of two divisions, WeboMedia and Webo Tech & Services, will allow Weborama to adapt its offering to market developments, from the disappearance of third-party cookies to the...
She innovates : Women of Weborama Camille Sallé, Data Analyst at Weborama
In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of...
How Does Weborama Activate and Measure Your Digital Campaigns in 2024?
With Google's announcement last December that it would be implementing Tracking Protection mode, marking the elimination of third-party cookies from 1% of Chrome users from 4 January 2024, the...
Weborama integrates Adloox ‘s attention score across all its programmatic campaigns
By integrating Adloox 's new attention score, Weborama enables media agencies and advertisers to activate, optimize, and measure their branding and performance campaigns without relying on...
She Innovates: Women of Weborama – Meet Narimen Kadem, Product Manager
In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of...