Understand the impact of your campaigns & levers on performance
Benefit from a high level of granularity in the analysis, transparency and independence of your marketing levers
Measurement without third-party cookies
Dedicated project manager and support teams
Ergonomic & user-friendly
Customized analytical dashboard
Very high interoperability
CRM & Data Manager
“The results of the ROPO measurement, initiated by Weborama’s Data & Insights team, show us that stop-targeting has had a positive effect on the revenue generated as well as on the penetration rate! In addition to optimizing our media budgets, we have won over new customers. This strategy will be re-tested on other types of campaigns to validate its overall relevance.
The measurement of incremental performance on branding campaigns allowed a major luxury company to optimize its audience planning strategy.
The ROPO measurement allowed Intermarché to implement a stop-targeting method and thus increase its sales on its end-of-year campaigns.
Penetration Rate Evolution
The ROPO measure has also enabled Intermarché to acquire new customers.