by Hugo Durut | Mar 18, 2024 | Non classé
Introduction and History of Data Monetization: Data management has always been a crucial element of marketing strategy, continually evolving since the digital revolution. Historically confined to sales and direct customer interactions, data has massively proliferated...
by Hugo Durut | Feb 20, 2024 | Communiqués de presse, Non classé
The creation of two divisions, WeboMedia and Webo Tech & Services, will allow Weborama to adapt its offering to market developments, from the disappearance of third-party cookies to the breakthrough of Retail Media. The Webo Media division encompasses the...
by Hugo Durut | Feb 15, 2024 | Non classé
In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...
by Hugo Durut | Feb 1, 2024 | Non classé
With Google’s announcement last December that it would be implementing Tracking Protection mode, marking the elimination of third-party cookies from 1% of Chrome users from 4 January 2024, the digital advertising landscape is undergoing a major transformation....
by Hugo Durut | Dec 6, 2023 | Communiqués de presse
By integrating Adloox ‘s new attention score, Weborama enables media agencies and advertisers to activate, optimize, and measure their branding and performance campaigns without relying on third-party cookies or IDs. Weborama and Adloox have been long-time...
