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She innovates : Women of Weborama Elena Kaniewski, Sales Manager at Weborama

She innovates : Women of Weborama Elena Kaniewski, Sales Manager at Weborama

by Hugo Durut | Mar 19, 2024 | Non classé

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...
Data Clean Room use case: “Monetise your data with your partners in a secure and controlled way.

Data Clean Room use case: “Monetise your data with your partners in a secure and controlled way.

by Hugo Durut | Mar 18, 2024 | Non classé

Introduction and History of Data Monetization: Data management has always been a crucial element of marketing strategy, continually evolving since the digital revolution. Historically confined to sales and direct customer interactions, data has massively proliferated...
Weborama reorganizes to better address the new challenges of digital advertising

Weborama reorganizes to better address the new challenges of digital advertising

by Hugo Durut | Feb 20, 2024 | Communiqués de presse, Non classé

The creation of two divisions, WeboMedia and Webo Tech & Services, will allow Weborama to adapt its offering to market developments, from the disappearance of third-party cookies to the breakthrough of Retail Media. The Webo Media division encompasses the...
She innovates : Women of Weborama Camille Sallé, Data Analyst at Weborama

She innovates : Women of Weborama Camille Sallé, Data Analyst at Weborama

by Hugo Durut | Feb 15, 2024 | Non classé

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...
How Does Weborama Activate and Measure Your Digital Campaigns in 2024?

How Does Weborama Activate and Measure Your Digital Campaigns in 2024?

by Hugo Durut | Feb 1, 2024 | Non classé

With Google’s announcement last December that it would be implementing Tracking Protection mode, marking the elimination of third-party cookies from 1% of Chrome users from 4 January 2024, the digital advertising landscape is undergoing a major transformation....
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