She innovates : Women of Weborama Camille Sallé, Data Analyst at Weborama

Publié le 15 February 2024

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at Weborama, a company at the forefront of digital advertising and data solutions.

It is important to remember that the history of computing itself has been profoundly influenced by visionary women. Over the decades, pioneers such as Ada Lovelace, who wrote the first computer program, and Grace Hopper, who contributed to the development of the first compiler, played a fundamental role in the creation and evolution of this field.
This editorial series aims to restore their nobility to them.

After featuring interviews with Kristina Voit, Olga Micollier and Narimen Kadem, it’s now the turn of Camille Sallé, Data Analyst at Weborama, to share her story with us!

Could you please introduce yourself briefly, tell us about your background, and how you arrived here?

After working for 7 years as a buyer in the food industry, both in France and internationally, I wanted to concentrate more on the analytical aspect of my job, which was only a minor part of my daily routine. After several months of reflection, I opted for a career change by training to become a Data Analyst via a bootcamp. This decision led to my first rewarding experience in a start-up before joining the team at Weborama, a leading technology company, where I’ve been flourishing for 8 months now.

What is your role at Weborama, and what are your responsibilities?

As a Data Analyst in the Data & Insights team, my main role is to help our clients deepen their understanding of consumers, using either their own data or that supplied by Weborama. I also work on measuring the effectiveness of their marketing actions.

Could you share an accomplishment or project that you are particularly proud of since you joined the company?

Although I’ve only recently joined Weborama, I’ve already had the opportunity to manage a complete project focused on analysing a publisher’s proprietary data.

The objective was multi-faceted:

Identify differentiating criteria to create preference
Understand the different profiles to better serve readers and build engaged audiences
Adjust editorial strategies by highlighting the themes and formats that perform best with subscribers.

My contribution resulted in the creation of personalised identity sheets and a dynamic dashboard, providing the client with tools that can be used on an ongoing basis and fully meet their expectations.

What skills or qualities do you believe women bring to the field of technology, and how does it strengthen the team at Weborama?

I don’t believe that women have qualities specific to their gender that would make them more eligible to work in the tech sector or elsewhere. On the contrary, I think it’s at the level of the individual and not the gender that the evaluation of an employee should focus. Skills, whether technical or interpersonal, have little to do with the gender you are assigned at birth.
At Weborama, I realised right from the recruitment interview that the emphasis was on assessing my programming, analysis and communication skills, regardless of my gender.

How do you perceive the importance of diversity and the representation of women in tech, and how is this reflected at Weborama?

The Women in Tech website points out that only one in five employees in the technology sector is a woman, revealing a significant under-representation compared to other fields. This is largely attributed to educational factors, with even the most committed companies struggling to recruit due to a limited pool of female candidates. However, research, including a 2018 study by Deloitte entitled “The Diversity and Inclusion Revolution”, and the International Labour Organization’s 2019 case for change, highlights the benefits of gender mix and diversity, showing that diverse teams engage employees more (67%) and can increase company profits by 5-20%.

In this context, Weborama stands out positively by demonstrating its commitment to diversity, with two thirds of the management positions within the Executive Comittee of the French Business Unit occupied by women.

What advice would you give to young women looking to pursue a career in tech, especially at Weborama?

My advice converges on one central idea: overcome your limiting beliefs, never think it’s too late and go for it! We often tell ourselves that we’re not qualified or suited enough for a certain job, but there will always be good excuses to avoid changing our daily lives.
And yet it’s so satisfying when we dare to take the plunge!

Can you tell us about a woman in tech who inspires you and how her journey has influenced your own career?

During the period when I was thinking about switching to a tech career, I listened to a lot of podcasts and followed various pages on social networks, including the ‘Les Déviations’ account on Instagram. One day I came across Lou Welgryn’s story. Her career path was similar to mine, with preparation for the Grandes Écoles and a business school, before she decided to leave her first job to take a coding bootcamp course and start a technical career in data. Beyond that, she managed to align her personal values with her professional activity and founded the ‘Data for Good’ association, which brings together people willing to offer a little of their time and skills to contribute to technology projects with a positive impact. In a way, I think her story inspired me and may well have been the catalyst for my career change.

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