Weborama reorganizes to better address the new challenges of digital advertising

Publié le 20 February 2024

The creation of two divisions, WeboMedia and Webo Tech & Services, will allow Weborama to adapt its offering to market developments, from the disappearance of third-party cookies to the breakthrough of Retail Media.

The Webo Media division encompasses the programmatic Trading Desk, the Weborama Studio offering, and the Data sales activities. It will be led by Camille Bablet, responsible for business development and client relations in France, and by Margarita Zlatkova, responsible for the Trading Desk, the development of technical & data partnerships, and operational management in France and Europe (Spain, Italy, and Portugal).

The Webo Tech & Services division includes the CDP, the DMP, the Data Clean Room, and support for Data & Insights on measurement and customer knowledge. This division will be led by Antoine Bsaibes, to strengthen advisory services to clients and business development in France. It will rely on Olivier Hamoud Le Guellec, in charge of marketing these activities in France and for the EMEA zone (Spain, Italy, and Portugal).

Mykim Chikli becomes Senior Advisor for Weborama to continue contributing to the company’s strategic thinking after four years as CEO EMEA.

“2024 is a pivotal year for our sector. Thanks to its work over the past ten years in semantic artificial intelligence, Weborama has established itself as a major player in the transition towards a ‘cookie-less’ world, with contextual targeting being considered the most reliable alternative today. This reorganization allows us to strengthen our position in a market that needs both clarity and innovative strength, to meet the new challenges of the sector such as data collaboration.”

Alain LEVY, CEO of Weborama

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