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How did Intermarché manage to increase media effectiveness by combining contextual targeting and cross-domain determinist IDs?
Intermarché has tested the combination of semantic contextual targeting and media retargeting using a deterministic ID solution for its acquisition campaign. The advertiser is thus countering the...
CTV, AVOD, Streaming…: The explosion of inventories and advertising formats
In a world where technology shapes our content consumption habits, the explosive rise of streaming has transformed our relationship with television. Video-on-demand platforms have taken over our...
With Webomind,Weborama integrates generative AI into its contextual targeting solution
The use of personalized generative AI in the contextual campaign creation process will accelerate cookieless strategies for customers of its contextual targeting solution. Weborama takes another...
She innovates : Women of Weborama Elena Kaniewski, Sales Manager at Weborama
In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of...
Data Clean Room use case: “Monetise your data with your partners in a secure and controlled way.
Introduction and History of Data Monetization: Data management has always been a crucial element of marketing strategy, continually evolving since the digital revolution. Historically confined to...
Weborama reorganizes to better address the new challenges of digital advertising
The creation of two divisions, WeboMedia and Webo Tech & Services, will allow Weborama to adapt its offering to market developments, from the disappearance of third-party cookies to the...