by Hugo Durut | Apr 29, 2024 | Communiqués de presse
Weborama has announced the appointment of Pierre Toubin as Head of Publishers France. His role will be to accelerate the growth and visibility of adtech with publishers and advertising agencies. With almost 10 years’ experience working with major publishers,...
by Hugo Durut | Apr 29, 2024 | Non classé
Intermarché has tested the combination of semantic contextual targeting and media retargeting using a deterministic ID solution for its acquisition campaign. The advertiser is thus countering the challenges posed by the disappearance of third-party cookies for the...
by Hugo Durut | Apr 4, 2024 | Non classé
In a world where technology shapes our content consumption habits, the explosive rise of streaming has transformed our relationship with television. Video-on-demand platforms have taken over our screens, offering a myriad of options for viewers hungry for diversity....
by Hugo Durut | Mar 26, 2024 | Communiqués de presse, Non classé
The use of personalized generative AI in the contextual campaign creation process will accelerate cookieless strategies for customers of its contextual targeting solution. Weborama takes another step forward by introducing Webomind, a generative AI integrated into its...
by Hugo Durut | Mar 19, 2024 | Non classé
In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...
