Weborama Strengthens its Leadership Teams in Europe: Antonio Masucci, New General Manager for Italy, and Ishaq Platero, New Commercial Director for Spain

Publié le 5 October 2023

To accelerate its growth and visibility in the Italian and Spanish markets, Weborama, the Data Intelligence Platform, is hiring two seasoned professionals as the digital advertising landscape undergoes a major shift with the imminent removal of third-party cookies.

Antonio Masucci has been appointed as the General Manager of Weborama Italy, the Italian subsidiary of Weborama, The Data Intelligence Platform. In charge of the Business & Operations teams, he will work alongside Mykim Chikli, CEO EMEA of Weborama, to guide advertisers and publishers in this ever-evolving market. His responsibilities include identifying the most relevant insights and implementing powerful media activation strategies.

With over twenty years of experience in the digital advertising sector, Antonio Masucci possesses a deep understanding of the needs of advertisers and publishers, especially in publishing, having served as the CEO of Sport Outdoor Network, an online advertising network specializing in outdoor sports, for eleven years after spending six years as a Customer Success Manager at Casa Editrice Scode.

Ishaq Platero assumes the role of Commercial Director for Weborama Spain, where he will work closely with Raquel López de la Torre, General Manager of the Spanish subsidiary, to address new challenges posed by the disappearance of cookies and the reinforcement of privacy.

With over twenty years of experience in the digital advertising and media industry, Ishaq Platero brings his in-depth understanding of the Retail Media ecosystem, a significant current market challenge, to Weborama. He has previously held sales leadership positions in several adtech companies, including Sizmek and MediaMath (Southern Europe region). He later served as the Regional Director for Europe at Adsmovil, Spain’s leading mobile advertising network, before becoming the Commercial Director of Reetmo, another major advertising network specializing in Retail Media.

These two appointments come at a time when the Italian and Spanish digital advertising markets are also undergoing significant upheaval with the impending removal of third-party cookies and new privacy standards for users.

“The appointment of Antonio Masucci to lead our operations in Italy and the addition of Ishaq Platero to the leadership team of our Spanish subsidiary, two strategically important countries for us, illustrate Weborama’s ambition to establish itself as a global leader in innovative cookieless solutions, such as contextual media targeting and Data Clean Rooms. These solutions will transform the landscape of digital advertising, and a deep understanding of each of our markets is essential to ensure Weborama’s success.”

Mykim CHIKLI, CEO EMEA of Weborama

ABOUT WEBORAMA, The Data Intelligence Platform
Weborama provides cutting-edge consumer knowledge solutions based on highly reliable and scalable semantic analysis technology, enabling companies to drive growth while streamlining their marketing costs. Built on semantic AI, Weborama offers a combination of technology, data, and expertise. weborama.com

Voici d’autres articles qui pourraient vous intéresser

Weborama appoints Pierre Toubin

Weborama appoints Pierre Toubin

Weborama has announced the appointment of Pierre Toubin as Head of Publishers France. His role will be to accelerate...