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Artefact partners with Weborama’s Data Clean Room to strengthen its data value proposition

Artefact partners with Weborama’s Data Clean Room to strengthen its data value proposition

by Hugo Durut | Nov 14, 2023 | Communiqués de presse

The service provider (in marketing, consulting and data science) aims to strengthenits data value offering for its joint customers and prospects with Weboramato help advertisers with their data transformation in the cookieless era. Weborama, the Data Intelligence...
Weborama and First-ID Join Forces to Launch the First Bundle Solution for Cookieless Ad Retargeting

Weborama and First-ID Join Forces to Launch the First Bundle Solution for Cookieless Ad Retargeting

by Hugo Durut | Oct 16, 2023 | Communiqués de presse

The collaboration between Weborama and First-ID aims to provide the advertising market with an innovative offering, combining the power of Weborama’s semantic contextual targeting with First-ID’s deterministic identification. This partnership enables...
Weborama introduces CDP Start, the Customer Data Platform tailored for SMEs and startups.

Weborama introduces CDP Start, the Customer Data Platform tailored for SMEs and startups.

by Hugo Durut | Oct 5, 2023 | Communiqués de presse

Built on Weborama’s advanced technological infrastructure and offering all the features of a powerful next-generation CDP, CDP Start handles a smaller volume of data, enabling pricing tailored to players with limited Tech & Data resources. With its new CDP...
Weborama Reduces Environmental Impact of Campaigns with IMPACT+

Weborama Reduces Environmental Impact of Campaigns with IMPACT+

by Hugo Durut | Oct 5, 2023 | Communiqués de presse

The integration of IMPACT+’s carbon footprint measurement tool into Weborama’s Trading Desk will provide environmental KPIs that guide advertising investments towards the most environmentally friendly inventories and contexts. Weborama, a global leader in...
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