by Hugo Durut | Jul 2, 2024 | Non classé
In an increasingly complex world, businesses are constantly looking for ways to optimise their communication and marketing strategies. Data collaboration is an innovative and effective solution to these challenges. Using artificial intelligence, this approach not only...
by Hugo Durut | May 28, 2024 | Communiqués de presse, Non classé
Weborama has won the Customer Data Platform (CDP) tender launched by the major player in the French regional daily press, which wants to enhance the value of its advertising inventory by combining its first-party and semantic data. Advertising network 366, which...
by Hugo Durut | May 2, 2024 | Women Of Weborama
In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...
by Hugo Durut | Apr 29, 2024 | Communiqués de presse
Weborama has announced the appointment of Pierre Toubin as Head of Publishers France. His role will be to accelerate the growth and visibility of adtech with publishers and advertising agencies. With almost 10 years’ experience working with major publishers,...
by Hugo Durut | Apr 29, 2024 | Non classé
Intermarché has tested the combination of semantic contextual targeting and media retargeting using a deterministic ID solution for its acquisition campaign. The advertiser is thus countering the challenges posed by the disappearance of third-party cookies for the...
