Data & Insights

Gain a deeper understanding of your consumers and get maximum value from your data

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We help you achieve your business goals by leveraging data, technology & AI

Identify new revenue opportunities

Understand consumption triggers

Improve the effectiveness of marketing levers

Measure and justify marketing actions

Monetization

Weborama supports you at every stages of your monetization strategy to identify new revenue opportunities for Weborama partners or new partners.

Ready-to-Use Privacy Framework

Focus on regulatory issues
Accelerating the implementation of a contractual framework

Managed Cleanroom

Audit of potential data cross-referencing
Identification of the most relevant segments
Privacy and Data secrurity

Business Strategy

Identification of sales targets
Data commercialization among Weborama’s customer portfolio.

Managed Data Flows

Online and offline Data collection
Efficient Data storage and management
Configuration of the purpose of use

LEGAL SUPPORT

Support in implementing a contractual framework & clarification of regulatory issues

ENRICHMENT OF YOUR CRM DATABASE

Provision of selected data & qualification of customer databases at customizable time intervals

DATA SEGMENTS SELECTION

Depending on the use cases, identification of the most relevant segments

CRM Enrichment

Weborama supports you at every stage of your data strategy to enrich your consumers’ view, fuel your use cases and improve the effectiveness of your marketing actions.

Actionable Insights

Weborama supports you at every stage of your insights strategy to understand consumer decision triggers and create actionable assets.

DISCOVERY

Detection of consumer trends specific to your universe & creation of qualification criteria

SIGNALS

Qualification and profiling of customers & prospects at every stage of the decision-making process

SIGNALS

Detection and provision of targets for marketing activation

Measure

Weborama supports you at every stage of your measurement strategy, to help you better understand the performance of your levers and justify your marketing actions.

INCREMENTAL IMPACT

Measure the sales increment and ROI of your campaign on online and in-store sales

ATTRIBUTION - CONTRIBUTION

Compare yourself to market standards thanks to attribution and identify the real role of each lever with a customized contribution model

Interested by our solution

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Success Stories

She innovates : Women of Weborama Deborah, Data activation manager at Weborama

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...

She innovates : Women of Weborama Manuela, Motion Graphic Designer at Weborama

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...

Data collaboration boosted by AI: the future of advertising and marketing strategies

In an increasingly complex world, businesses are constantly looking for ways to optimise their communication and marketing strategies. Data collaboration is an innovative and effective solution to these challenges. Using artificial intelligence, this approach not only...

366 renews its confidence in Weborama for its CDP and Webomind semantic AI technology

Weborama has won the Customer Data Platform (CDP) tender launched by the major player in the French regional daily press, which wants to enhance the value of its advertising inventory by combining its first-party and semantic data. Advertising network 366, which...

She innovates : Women of Weborama Donia, Product Designer at Weborama

In the dynamic world of technology, where innovation knows no bounds, it is essential to spotlight the exceptional women who are shaping the industry and driving progress. We had the privilege of conversing with the brilliant minds working behind the scenes at...

Weborama appoints Pierre Toubin

Weborama has announced the appointment of Pierre Toubin as Head of Publishers France. His role will be to accelerate the growth and visibility of adtech with publishers and advertising agencies. With almost 10 years' experience working with major publishers, Pierre...