Weborama is the leader in semantic artificial intelligence, optimising companies’ marketing strategies using technological assets, data and data science expertise. As part of its business, Weborama identifies content, services and products that correspond to your centres of interest, based on your browsing experience on our partners’ sites.

Since its creation in Paris in 1998, more than 300 key accounts have placed their trust in Weborama’s innovative solutions to manage and optimise their marketing investments.

Weborama, Simplified Joint-Stock Company , registered with the RCS of Nanterre under number 418663894, represented by Mr Daniel Sfez, Chief Executive Officer.

Address: 36 rue Raspail 92300 Levallois-Perret – France

Weborama has appointed a Data Protection Officer whose role is to ensure compliance with the regulations in force within the company. If you have any questions about our privacy policy, please contact him or her. 

DPO address: privacy@weborama.com

When you browse our clients’ websites, our partner network or when a web user is exposed to an advertisement, third-party Weborama cookies may be deposited or read on your device (computer, tablet, smartphone). A cookie is a small text file deposited on your browser or your device. It enables the website to collect information about your browsing and your interactions with the website for analysis and advertising purposes or to improve your user experience.

The third-party cookie assigns a unique identifier to your browser or device. This identifier is then shared with other partners via a specific URL or server calls. Third-party platforms receive this identifier and associate it with their own identifiers to synchronise data between different advertising systems. After the synchronisation, the partner platforms can use this data to offer you personalised advertising on behalf of our clients.

This involves setting up one or more correspondence tables to associate Weborama’s identifiers with those of its partners and clients in order to cross-reference online and offline data.

Using data collected on its network of partner websites, Weborama builds its behavioural database relating to your centres of interest.  

The centres of interest constructed by Weborama take the form of scores from 1 to 20, depending on the number of times you have been exposed to word clouds during your Internet browsing over the last 30 days. These scores enable us to create audiences. 

These audiences designate a group of Internet users who have been segmented using semantic analysis of the words contained in the pages visited on a browser. Weborama does not collect any data that could directly identify you (such as your surname, first name, email address, telephone number, etc.) and does not structure any sensitive data that could reveal your state of health, your racial or ethnic origin, your religion, your sexual orientation, your political opinions or your trade union membership.

The database is used for :

• Data monetisation: We sell this data to certain partners and customers in the form of segments. 
• Segmentation and marketing research: At the request of our clients, we cross-reference our behavioural data with our clients’ data to create specific segments, develop data science algorithms and carry out extensive marketing research.
• Transfer of data to programmatic partners: The database, on its own or enriched with our customers’ data, can be transferred to advertising delivery partners.  

Once the data has been transferred to the activation partners (DSPs), it is used by the activation teams to run programmatic advertising campaigns.

The effectiveness of the campaigns is measured using statistics such as the number of exposures, clicks and conversions. To calculate these indicators, we use tracers (tags and pixels) to collect the context of exposure, clicks and conversions on the customer’s site.

Weborama collects and uses pseudonymous data such as cookie identifiers, hashed IP addresses and hashed emails on behalf of its clients. The technology offered by Weborama makes it possible to collect data relating to user browsing on the Internet. 

As part of its services, Weborama may act as a data controller when it collects data through its services. It may also act as a processor when it acts on the orders and instructions of its clients.

As stipulated in Weborama’s contractual agreements, partners are required to inform you of the presence of Weborama technology on the websites you visit. They are also required to obtain your consent for the collection and use of your data. Weborama monitors compliance with this contractual obligation.

Weborama collects data via computer programmes (tags or pixels) that websites have on their web pages: 

For its own account  

Via Internet browsers

• The Weborama Cookie ID ( Affiche W or Wui ), 
• The IP address.
• The URL pages of the various consulted websites.
• The time of access during which you consult the various pages of the sites.
• The type and version of browser you are using to surf the Internet,
• Cookie identifiers from partner technology platforms that serve the same purpose for which the data was collected. 
• Recording of consent signals, objections and user preferences. 
• Geolocation determined from the IP address.

The data collected by Weborama may be enhanced by data from other intermediaries, in particular our partners.

Via Mobile Application

To collect data via a mobile application, Weborama uses various partners to collect your mobile advertising ID. 

On behalf of its customers

• Data collected and transmitted by our clients from their databases, such as your hashed e-mail address or your client ID. Weborama asks its clients to pseudonymise your data beforehand. Weborama is therefore unable to identify you directly.
• Audience segmentation for the purposes of targeting and personalising marketing campaigns
• Data collected by Weborama on behalf of its clients:

Via Internet browsers

• The Weborama cookie identifier (Affiche W or Wui),
• The IP address.
• The URL pages of the various consulted websites .
• Browsing data on the client’s website on which the cookie is deposited
• The time of access during which you consult the various pages of the sites,
• The type and version of browser you are using to surf the Internet,
• The website on which you were exposed to the advertising,
• Your behaviour with regard to the advertising that has been addressed to you.
• Cookie identifiers from partner technology platforms used for the same purposes for which this data was collected.

The data collected by Weborama may be enhanced by data from other intermediaries, in particular our partners.

Via mobile application

Customers can send us your mobile advertising identifier.

We offer our clients relevant marketing strategies in order to reach the desired audience using data collected by Weborama as well as data provided by our clients and partners. The aim is to make effective advertising content available to our clients and consumers.

Weborama processes your data for the following purposes:

• To deliver advertising and commercial offers that are best adapted to your needs and preferences.
• To enrich the data of advertisers and publishers in order to help them better target their customers and future customers as part of their loyalty and commercial prospecting campaigns by e-mail, text message, post or telemarketing.
• Help companies deliver advertising and content in line with users’ centres of interest.
• Optimise the frequency with which advertising is delivered to avoid saturation (marketing pressure).
• To produce studies for advertisers in various industries (automotive, real estate, distribution, etc.) in order  to help them gain a better understanding of consumer needs and their market and to help them analyse the performance of their customer retention and sales prospecting campaigns.

In accordance with the General Data Protection Regulation, any data processing carried out must be based on a legitimate basis provided by law.

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Weborama collects and processes data related to  customers and prospective customers of companies that use Weborama’s services in order to improve their customer loyalty and commercial prospecting operations.

The data processed by Weborama about you  comes from our partners:

• Third-party data suppliers (in particular data brokers) and networks of publisher sites;
• Third party sites, in connection with services provided by Weborama.

The retention periods for the data collected are defined and established with regard to the purposes for which they are processed.

Weborama cookies last for 13 months.

• 13 months for Weborama cookie identifiers
• 13 months for data associated with cookies used to deduce centres of interest.
• 3 months for the history of visited websites 
• 7 days for synchronisation cookies

 How Weborama cookies work

• Defined categories of Weborama employees authorised to have access to the data described above, for the purposes attached to  Weborama’s activities and for the limited duration of their retention.
• Our clients (government organisations, advertisers, media agencies and publishers) and our partners are recipients of all the data we process.
• Our service providers as part of the services they provide to us (hosting providers, technology providers).
• Our customers’ service providers

Your Personal Data is processed confidentially within Weborama as well as with Partners and Service Providers located inside and outside the European Union. In any case, any transfer of Personal Data outside the territory of the European Union is governed by one of the mechanisms or appropriate guarantees provided by the General Data Protection Regulation.

In accordance with the applicable regulations, you may exercise your rights of access, deletion, opposition, rectification, portability and limitation.

You can exercise your rights by contacting the Data Protection Officer: privacy@weborama.com

As Weborama is unable to directly identify individuals in its database, it is necessary that you provide us with your Weborama advertising identifiers available here: https: //cookie.op-weborama.fr/ so that we can process your request.

Please send this information to the following address: privacy@weborama.com. Your request will be processed within 30 days in accordance with the regulations.

If Weborama does not respond to your request within this timeframe, you may lodge a complaint with the competent regulatory authority, France CNIL (Commission Nationale Informatiques et Libertés.)

Data processing by Weborama is subject to automated decision-making, which consists of allowing a client to decide whether or not to display an advertisement based on the appetence scores that Weborama makes available.

However, the appetence scores developed by Weborama are voluntarily categorised in such a way as to guarantee that their use for advertising targeting purposes does not lead to legal or equivalent effects that could significantly affect you.

Toutefois, les scores d’appétence élaborés par Weborama sont volontairement catégorisés de manière à garantir que leur utilisation à des fins de ciblage publicitaire n’entraîne pas d’effets juridiques ou équivalents susceptibles de vous affecter de manière significative.

As part of its services, Weborama attaches the highest importance to the security and integrity of your data. Weborama undertakes to take all necessary precautions to preserve the security of your data and in particular to protect it against accidental destruction, alteration, distribution or unauthorised access, as well as against any other form of unlawful processing or communication to unauthorised persons.

To this end, Weborama implements security and organisational measures to protect your data from unauthorised disclosure. We use various security and organisational measures such as the implementation of identification tools.

In order to ensure an optimal level of confidentiality and in particular to prevent any unauthorised access, to guarantee the accuracy and proper use of your data, Weborama implements appropriate security procedures in order to safeguard and preserve the data collected through its services.