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Weborama at digital marketing one to one show

On 4th &  5th of June, Weborama will participate to the digital marketing one to one show which will take place in Biarritz with more than 300 advertisers. As partner of this event, Weborama will welcome its prospects & clients to its stand and will animate a workshop “DMP: which concrete benefits for advertisers?”. Axa […]

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Discover “the 5 keys for an efficient data strategy” by Alain Levy, Weborama CEO, in Satellinet

Discover “the 5 keys for an efficient data strategy” by Alain Levy, Weborama CEO in Satellinet .He explains the efficient data strategy to adopt and the traps to avoid.Find the article here (in French). 

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NextRégie chooses Weborama for the segmentation and the qualification of its audiences

NextRégie, Sales House of the media company NextRadioTV, closed a partnership with Weborama in order to offer a behavioural targeting to their clients.Discover the complete press release here (in French).

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Libération Médias launches its Consumer Planning offer in partnership with Weborama

Libération Médias now offers its clients to build up segments in line with their audience and their targets in partnership with Weborama. Discover the article here (in French). 

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Martin Praquin, the new Business Development Manager for Weborama Publisher team

 Martin Praquin, the new Business Development Manager for Weborama Publisher.Martin Praquin places its expertise at the service of  Weborama Publisher team led by Laurence Bonicalzi Bridier.Discover the complete press release here (in French).  

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La Redoute selects Weborama as its partner for the implementation of its Data Management Platform in France

 Roubaix, 26th March 2015.La Redoute, France’s leading e-commerce retailer with over 10 million active customers, has become one of the first French marketers to implement a Data Management Platform, to make customer and prospect data central to its digital communication strategy.Press release here

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Alain Levy’s interview for CB News

 Discover Alain Lévy’s interview for CB News “Un gros travail de management” (an important management effort). He explains how companies should organise in order to develop their data digital strategy.Complete article here (in French) 

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Mediacom launches “3D”, its new Data-Driven Display platform, in partnership with Weborama

 Mediacom, launches “3D” in partnership with Weborama, its new «Data-Driven Display» platform enabling data-driven programmatic buying by PBU, GroupM Programmatic Buying Unit.Based on Weborama Audience Mager (WAM), Weborama’s platform DMP module, 3D allows advertisers to create and activate data assets to improve their media strategy efficiency on Internet.This new platform has been presented on Tuesday, […]

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Alain Lévy’s interview for Stratégies

Discover Alain Lévy’s Interview for Stratégies “”L’algorithme est-il vraiment le meilleur ami des marques ?” (Is the algorithm really the brand’s best friend?). He explains how to use algorithms in order to segments the advertisers’ clients and prospects.Complete article here (in French) 

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Data Performance Summit

Arnaud Caplier at SAS Forum and Data Performance Summit

Tuesday, 14th of October, during the SAS Forum, Arnaud Caplier, Chief Data Officer, has participated to the conference “Digital identity and big data: opportunities, stakes and perspectives”. He has spoken about Big Data revolution, privacy and digital sovoreignty.The day after, Arnaud has participated to the Data Performance Summit. First, he was moderator to the round […]

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Data and Men: Mensquare has chosen Weborama to qualify its audience

 After CCM Benchmark, Mensquare, first french online media group, dedicated to men, collaborates with Weborama for expanding its commercial offer.Click here to read the integral press release in french.  

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Laurence Bonicalzi-Bridier’s portrait

 Laurence Bonicalzi-Bridier, Associate Director, has been interviewed in the Ratecard magazine. She spoke about publishers and Data.“The good news for publishers is that Weborama offers them new sources for income.”Click here to find the integral french interview.

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CCM Benchmark Advertising chooses Weborama to qualify its audiences

CCM Benchmark Advertising, the sales rep of the 1st French Internet group in audience, improves its media strategy by offering its clients a profile segmentation with Weborama.Find here the press release (in French)

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Mathieu Roche interview for Ratecard

Mathieu Roche (Managing Director France & UK) has been interviewed in the Ratecard magazine. He speaks about the company’s data and technological assets as well as Weborama’s offers. Click here to read the interview

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