Weborama’s semantic and user-based contextual data is now available within the marketplace for cookie-based and CTV targeting. This integration also enables the implementation of hybrid targeting strategies.

The partnership between Weborama and The Trade Desk enables self-service activation, directly within the media buying platform, of off-the-shelf generic segments developed by the adtech company. It also allows for on-demand activation via customised segments tailored to advertisers’ specific needs, which Weborama can create and make available in just a few hours.

Weborama’s database is based on proprietary semantic AI, capable of analysing high-precision semantic contextual signals and user behavioural data. This approach enables the market to be supplied with high-quality data, in-depth contextual segmentation and enriched, relevant profiles, whilst complying with data protection standards. Thanks to simple and immediate activations via The Trade Desk, this level of data granularity helps media traders build high-impact campaigns.

The segments are designed to optimise performance whilst meeting the most granular targeting requirements. This partnership has already proven its worth, with over 400 monthly buyers relying on Weborama’s European data within The Trade Desk, representing more than 15,000 segments purchased per month in Europe.

This partnership represents a major step forward for Weborama. The Trade Desk has established itself as a leading DSP, with significant growth in investment. And following the closure of Xandr, The Trade Desk has become the main alternative to DV360 in programmatic advertising. Finally, the marketplace is well integrated with CTV environments, a strategic priority for Weborama as it enables the implementation of effective cross-screen strategies.

Camille Bablet, Head of Media chez Weborama