Weborama is strengthening its governance and accelerating the transformation of its media offering with the appointment of Vanessa Fossier as Head of Media.

Weborama continues to evolve its organisational structure and announces the appointment of Vanessa Fossier as Head of Media. She will lead a unified division bringing together the Media Sales, Media Trading and Media Technologies teams, with the aim of enhancing the consistency, impact and performance of the data-driven media solutions offered to advertisers and agencies. Her role will also involve strengthening collaboration between departments and overseeing Marketing & Communications to ensure perfect alignment between brand strategy and commercial objectives, thereby offering advertisers even more integrated, effective and data-driven solutions.

With over ten years’ experience at the intersection of media, data and technology, Vanessa Fossier brings a wealth of expertise in media strategy, multi-channel activation and performance optimisation. Her career has taken her from media sales at JCDecaux to the implementation of data-driven strategies at Epsilon, and subsequently to the international development of Retail Media at Unlimitail.

This diversity gives him a detailed understanding of the mechanisms driving engagement and the data-centric environments that shape today’s market.

As Head of Media, her role will be to drive the growth of Weborama’s media offering by building on the company’s long-standing strengths:

• proprietary technology that combines semantic AI, advanced segmentation and behavioural analysis;
• recognised data expertise, enabling the development of integrated and highly effective media strategies;
• a unique ability to seamlessly integrate data, technology and activation.

Thanks to her strategic vision and in-depth understanding of the media ecosystem, Vanessa Fossier will strengthen Weborama’s position as a key player in data-driven activation. Her arrival marks an important milestone in the evolution of our offering and in our shared ambition: to provide the market with increasingly integrated, effective and innovative solutions.

Rodolphe Rodrigues Directeur Général adjoint de Weborama