Rodolphe Rodrigues, who co-founded Weborama in 1998, is returning to Weborama to coordinate and drive forward the growth of its business, particularly in Europe.

Rodolphe Rodrigues, who co-founded Weborama in 1998 and played a key role in its development until 2013, is returning to the company. He will take up the role of Deputy Managing Director and join the Executive Committee alongside Alain Lévy, Chairman, and Daniel Sfez, COO. This newly created body will define and oversee the strategic aspects of all Weborama’s activities (products, technology, data and media). Within this committee, Rodolphe Rodrigues will, in particular, aim to provide a strategic roadmap to boost Weborama’s European operations. This initiative builds on the advisory work he has carried out in recent months with various teams to better understand the industry’s challenges, the company’s current situation and its assets (people, data, technology, etc.).

With nearly 30 years’ experience in media and data, Rodolphe Rodrigues specialises in the design and deployment of data-driven marketing strategies for large organisations.

He has held international management roles in media, marketing and data, both on the client side (Axa Group), at a media agency (Havas Media Group) and at a publisher (JC Decaux Airport). In these various roles, he has demonstrated his effectiveness in steering marketing and data transformation programmes for large organisations. He has also developed strong skills in transforming internal processes, as well as in developing and strengthening the expertise of his teams.

We are delighted to welcome back one of Weborama’s key figures! Rodolphe is returning at a crucial time for the company, in a digital advertising market that has never been so turbulent. With his extensive and highly relevant experience, he will help us tackle the immense challenges that lie ahead, whilst continuing to innovate and develop effective data-driven strategies – essential for competing with other platforms for advertisers’ business.

Alain Levy, CEO