« The Weborama teams managed to be very reactive to deploy the marketing & media use cases. The quality of their technology and their support are key factors for success for the project. »
Antoine Denoix - Chief Marketing, Digital, Data & Customer Officer, AXA France
Weborama Audience Manager’s Benefits
Performance
- High volumes ingestion
- Easy audience activation
- User-friendly interface
- Deployment in less than 3 months
- Close proximity support
Interconnection
- Over 30 adtech & martech partners for both collect and activation
- 85% synchronization rates with the main DSP
- All kind of data lakes
- Main CRM onboarding partners
- Multiple 3rd party data sources
- Over 60 2nd party data partners, 6 activity sectors
Transparency
- Full access to data intelligence
- Visualization of each lookalike segment composition
- Transfer of the whole control and knowledge of the software
Security
- Data hosting based in the Parisian region
- Set up of a Quality and Security Insurance Plan (QSIP)
- Conform with the CNIL (French National Individual Liberties Center, part of the G29) and e-privacy regulations
- Anticipation of the GDPR, legal watch unit
Develop clients' loyalty
Media budget optimization
Key life events
Website personalization
New subscribers recruitment
Lookalike
Retargeting
Display scriptwriting
Clients' exclusion
Clients/Prospects knowledge
About Weborama
Weborama is a global data company and the independent worldwide leader in semantic profiling. Created in 1998, Weborama is specialized in the use of data & semantic (NLP) to optimize media and marketing strategies. The company brings structure and value to the largest Web data sets to understand and target audiences at the individual level. Weborama’s solutions include a number of proprietary technologies, particularly a data management platform (DMP), fed by one of the world’s most advanced behavioral databases. In addition, Weborama provides data marketing & programmatic services.
© 2018 WEBORAMA