Weborama Audience Manager

Weborama Audience Manager is a DMP (Data Management Platform) used by over 60 companies in the world. This platform distinguishes itself particularly by a high level interconnexion with the adtech & martech ecosystem and a transparent access to the database intelligence.

« The Weborama teams managed to be very reactive to deploy the marketing & media use cases. The quality of their technology and their support are key factors for success for the project. »

Antoine Denoix - Chief Marketing, Digital, Data & Customer Officer, AXA France

A DMP chosen by more than 60 companies in the world
Weborama Audience Manager’s Benefits

Performance

  • High volumes ingestion
  • Easy audience activation
  • User-friendly interface
  • Deployment in less than 3 months
  • Close proximity support

Interconnexion

  • Over 30 adtech & martech partners for both collect and activation
  • 85% synchronization rates with the main DSP
  • All kind of data lakes
  • Main CRM onboarding partners
  • Multiple 3rd party data sources
  • Over 60 2nd party data partners, 6 activity sectors

Transparency

  • Full access to data intelligence
  • Visualization of each lookalike segment composition
  • Transfer of the whole control and knowledge of the software

Security

  • Data hosting based in the Parisian region
  • Set up of a Quality and Security Insurance Plan (QSIP)
  • Conform with the CNIL (French National Individual Liberties Center, part of the G29) and e-privacy regulations
  • Anticipation of the GDPR, legal watch unit
A DMP covering all CRM, marketing & medias use cases

Develop clients' loyalty

Media budget optimization

Key life events

Website personalization

New subscribers recruitment

Lookalike

Retargeting

Display scriptwriting

Clients' exclusion

Clients/Prospects knowledge

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