Insights & ad hoc Taxonomy

BigFish is a semantic analysis and taxonomies (segmentation connecting a word cloud to a user profile) generation tool. Based on million of sources in various languages, BigFish analyses web conversations, provides consumers insights and generate custom segmentations for brands.

« Bigfish completes Ipsos traditional communication measurement solutions by collecting digital content published by brands and consumers and that helps to complete our studies. »

Bruno Schmutz - Deputy CEO France, Ipsos Connect

An insights and semantic targeting solution for premium brands
BigFish Benefits

A platform optimizing consumer insights analysis

  • Access to millions of consumer verbatim sources in 180 languages
  • Thorough understanding of brand environment via a user-friendly and powerful dataviz
  • Automatic territory discovery and low signals detection

Custom segments creation and activation for brands

  • Refined clustering of brand and competition semantic field
  • Audience segments creation based on web conversations
  • Projection on BigSea database (1 billion consumer profiles)
  • BigFish segments available in DMP for activation in client ecosystem (DMP, DSP…)

A strong data science expertise and personalized support services

  • Training on BigFish interface and features
  • Support on set up and analysis
  • Analysis deliverables and custom segments creation
  • Natural Language Processing
  • In-house algorithms

About Weborama

Created in 1998, Weborama is a Data company specialized in the use of data to optimize media and marketing actions. Weborama is one of the leaders of the Data in France and Europe thanks to the development of unique 100% proprietary assets amongst which a Data Management Platform, a database of qualified users (3rd party data) and high added value data marketing services.


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