07/06 Weborama’s parent company tops Amazon’s bid to acquire Sizmek Ad Server
Weborama’s parent company Ycor has decided to top Amazon’s bid for Sizmek Ad Server and DCO, with the vision of building the independent alternative the advertising industry needs.
27/05 OUI.sncf chooses Weborama as a partner for its data management platform (DMP).
The leading French e-commerce player chooses integrated Weborama solution to improve the performance of its marketing channels while optimizing its investments and customer knowledge.
13/02 Renault France chooses Weborama to extend the scope of its DMP
Renault France, with consulting agency fifty-five, chooses Weborama to assist in data-driven intelligence and CRM, PRM and media performance implementation.
14/11 100% Media B2B publisher Editialis B2B boost data Strategy with Weborama
Groupe Editialis rely on an unique asset of 14 platforms 100% dedicated to B2B (2.7 Millions unique visitors). With Weborama, Editialis optimize inventory inventory value with data strategy.
12/07 Weborama announce partnership with Weborama
Videology, global leader in video campaigns, announce a new partnership with Weborama. Integration gives access to audiences for Videology clients in France, Spain, Italy and Netherlands.
28/06 Weborama announces a partnership with Liveramp
LiveRampTM, the world leader in CRM onboarding and Weborama, the French Data Company that publishes one of the most used data management platforms (DMP) in Europe, have announced the beginning of a strategic partnership. Founded on the integration of their respective platforms, this new collaboration gives weight to their complementary expertises in terms of data.
23/05 Weborama partners with BPI France Think Inno Generation
For second edition BIG - Bpifrance Inno Génération, Bpifrance associate with Weborama in organizing Think "French Data : la nouvelle route" on May 26 at 10h45.
10/05 Weborama et Adventori announce partnership
Adventori, creative data-driven leader in France and Weborama, leader data company in Europe, announce partnership and conciliate technologies for data driven performance campaigns.
31/03 BigFish : Exploring social web to find consumer insight
A global partrnership between Ipsos and Weborama allowing brands to analyze social data with BigFish, the new semantic Webotechnology.
00/02 Frédéric Olivennes, Head of communication and institutional relations
For its international development, Weborama strengthen its communication and institutional relations with Frederic Olivennes.
14/10 Le Groupe Le Monde selects Weborama as its partner for the implementation of its Data Management Platform in France
Le Groupe Le Monde has become one of the first French publishers to implement a Data Management Platform, to make customer and prospect data central to its digital communication strategy.
08/10 Weborama and AT Internet launch AT Connect WCM
The Data Company and the specialist in Digital Intelligence develop a connector to link Web Analytics and Ad Serving data.
30/09 Skyboard chooses Weborama for the segmentation and the qualification of its audiences
Skyboard closed a partnership with Weborama in order to offer a behavioural targeting to their clients.
23/07 Weborama's audience-driven platform incorporates Digital Element's IP geolocation technology
Industry-leading IP geolocation technology deployed to enhance global online audience segmentation and targeting capabilities.
07/07 Weborama reorganizes its french business unit and accelerates its international development
Weborama réorganise l’activité de sa Business Unit France et accélère le déploiement de son offre DMP à l’international. Pour y parvenir, Laurence Bonicalzi Bridier is the new Country Manager for France. Mathieu Roche takes the lead of international business development.
Press release in french.
22/06 Le Groupe La Poste launches its DMP with Starcom Mediavest group and Weborama
Working in conjunction with its media and consulting agency Starcom MediaVest Group (SMG), Le Groupe La Poste has launched a unique Data & Media ecosystem called “Trade Postal”. Developed using Weborama’s Data Management Platform1 (DMP) technology, Trade Postal allows Le Groupe La Poste to optimize media buying, better understand its target audiences, maximise synergies within the Group and take advantage of all the collaboration opportunities offered by programmatic advertising.
26/03 La Redoute selects Weborama as its partner for the implementation of its data Management Platform in France
La Redoute, France’s leading e-commerce retailer with over 10 million active customers, has become one of the first French marketers to implement a Data Management Platform, to make customer and prospect data central to its digital communication strategy.
27/01 MediaCom France launches 3D, its new data-driven display platform, in partnership with Weborama
Mediacom, a media agency belonging to the GroupM group, in partnership with Weborama, a leading European Data- company, has announced the release of its new "Data-Driven Display" platform, which uses data to drive programmatic buying. With 3D, MediaCom is placing data at the heart of its advertisers' programmatic strategy, assisting in the creation of their Media DMP.
02/07 Data and Men: Mensquare has chosen Weborama to qualify its audience
After CCM Benchmark, Mensquare, first french online media group, dedicated to men, collaborates with Weborama for expanding its commercial offer.