Nowadays the industry of studies uses more and more the techniques of artificial intelligence. Combined with semantic content analysis, industry professionals now have the opportunity to turn consumer insights into real sales! What are the precise benefits of semantic AI? What types of data to use? How to link insights with marketing campaigns? How to make these insights "actionable"? What is the organizational impact between the research, marketing and media departments? With the help of several client cases, Weborama will illustrate the impact of this new approach on the data-driven companies’ business.