Whether to refine the targeting, or simply to boost the performance of the campaigns & optimize costs, the advantages of programmatic have been well proven in practice. In addition to that, its sustained growth makes it the main way of Display buying in France. According to eMarketer, programmatic spending is even going to increase by + 31% and reach € 1.3 billion in 2020.
Given this fact, some actors may legitimately feel overwhelmed. Taking a step back is therefore essential to make the distinction between myths and realities.
- What are the main success factors of programmatic activation?
- What are the best practices and mistakes can be avoided?
- How to effectively measure ROI?
- Whether to internalize or outsource programmatic purchasing?
- What to expect from data for programmatic in 2019?