Data services

Thanks to algorithms and innovating machine learning methods, Weborama extracts from your data all its value in order to help you know and understand better your clients and prospects, to detect the high potential consumers, to choose the right channels and to determine the best time to address them.

« Weborama brings a great value to the data. Its capacity to score, anticipate the key life events of the consumers and detect our future hot prospects is key to AXA. Weborama is one of the only players of the Data to have this expertise»

Rodolphe Rodrigues - Global Media Director, Axa GIE

A strong expertise of the data at the service of marketing strategies
High added value services

Personalized studies for customer knowledge

  • Behavioral Analysis of website users and clients
  • Creation of personae and of specific segmentations
  • Development of predictive scores & dashboards

Algorithms to boost your marketing campaign's performance

  • Creation of custom algorithms for lookalikes
  • Detection of high potential consumers
  • Creation of highly performant segments

Adapted analysis to adjust your media investments

  • Development of econometric models for contribution
  • Performance analysis of the channels
  • Measurement of the digital impact on offline sales
  • Media plan optimization

Custom support and close proximity

  • Audit of the marketing needs and issues
  • Data-driven strategic recommendations
  • Continuous support
  • Help to understand and take hold of technics and results

About Weborama

Created in 1998, Weborama is a Data company specialized in the use of data to optimize media and marketing actions. Weborama is one of the leaders of the Data in France and Europe thanks to the development of unique 100% proprietary assets amongst which a Data Management Platform, a database of qualified users (3rd party data) and high added value data marketing services.

© 2018 WEBORAMA

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