Insights & ad hoc Taxonomies
Social Web analysis and brand custom segmentations platform
Weborama sees the web through the words of the web
Weborama analyses the web’s semantics 24/7. Thanks to innovating and proprietary algorithms, Weborama classifies the words of the web in 200 segments (e.g.: fashion, cooking, sport, news, etc.). As new words appear every day on the web, this segmentation improves constantly.
User profiles qualification
The Weborama database is built from the surf of the users on the internet. Segments, are then associated to each profiles. For example, a user who regularly visits pages containing the words soccer, rugby, tennis, will be attributed to the segment « sport », with a score of high intensity.
Data science at the heart of Weborama’s expertise
For 20 years, data science has been a full part of the company’s DNA. Data strategists, dataminers, data scientists, linguists-computer engineers, statisticians and mathematicians coexist within Weborama’s teams.
About Weborama
Weborama is a global data company and the independent worldwide leader in semantic profiling. Created in 1998, Weborama is specialized in the use of data & semantic (NLP) to optimize media and marketing strategies. The company brings structure and value to the largest Web data sets to understand and target audiences at the individual level. Weborama’s solutions include a number of proprietary technologies, particularly a data management platform (DMP), fed by one of the world’s most advanced behavioral databases. In addition, Weborama provides data marketing & programmatic services.
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