Nowadays the techniques of AI are getting increasingly popular within the industry of studies. Combining those techniques with semantic analysis of the content, professionals today have the opportunity to convert customers insights into conversions. What are the benefits of semantic AI? What type of data to use? How to create a link between insights and marketing
What are the trends and priorities of companies in order to improve their client satisfaction? PwC has partnered with AFRC (French Customer Relations Association) to identify businesses trends and priorities to improve client satisfaction. As part of the report publication, PwC and AFRC invite you to participate in the presentation of the study, followed by
Weborama’s parent company tops Amazon’s bid to acquire Sizmek Ad Server and DCO Weborama’s parent company Ycor has decided to top Amazon’s bid for Sizmek Ad Server and DCO, with the vision of building the independent alternative the advertising industry needs. On March 29, 2019, Sizmek – the second largest Ad Server globally, far outweighed by Google’s Ad
A few weeks ago, EBRA Group (L’est Républicain, Les Dernières Nouvelles d’Alsace, Le Dauphiné Libéré, Le Progrès…) owned by Le Crédit Mutuel,  retained the French company Weborama to install its data collection and segmentation solution (DMP) and to be accompanied in its data marketing strategy. It  will be installed in the coming months and will
Weborama at EBG Digital Benchmark Weborama’s teams will be present at the Digital Benchmark organized in Berlin by the EBG from 22 to 24 May 2019. At this occasion, we will organize a Workshop entitled “How Does Semantic AI uplift sales performance?” To illustrate this conference, we will rely on the cases of our clients,
Viva Tech – Weborama & Union des Marques press conference Weborama and L’Union des Marques will announce their partnership on Friday, May 17th for the launch of a strategic initiative aimed at brands.
Viva Technology 2019 CMO Forum – “How Data Has Transformed the Creative Marketer” Avec des décisions de plus en plus influencées par la data, les pensées créatives sont-elles devenues obsolètes ou sommes-nous en train d’ouvrir de nouvelles frontières aux futurs marketers ? Alain Levy, CEO de Weborama, interviendra aux côtés d’experts représentants d’entreprises prestigieuses telles

11.04.2019 – Printemps des Etudes

Que ce soit pour affiner le ciblage, booster la performance de ses campagnes ou optimiser les coûts, l’intérêt du programmatique ne semble plus à prouver. Par ailleurs, sa croissance soutenue fait de lui le principal mode d’achat display en France. Selon eMarketer, les dépenses en programmatique devraient même progresser de +31% pour atteindre 1,3 Mds€ en