24.05.2019 – EBRA Group chooses the Weborama DMP

A few weeks ago, EBRA Group (L’est Républicain, Les Dernières Nouvelles d’Alsace, Le Dauphiné Libéré, Le Progrès…) owned by Le Crédit Mutuel,  retained the French company Weborama to install its data collection and segmentation solution (DMP) and to be accompanied in its data marketing strategy.

It  will be installed in the coming months and will be one of the elements of the group’s data strategy regarding advertising offers and knowledge of its audiences and subscribers.

Other Crédit Mutuel Group entities were already soliciting Weborama.

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