R&D
Weborama's innovative and exclusive services are born of a cutting edge culture coupled with a formidable R&D ethic.
The R&D team, representing 40% of the company's personnel, works on developing innovative and increasingly specialised technologies for a constantly changing market.
The Weborama research team can already boast:
- The very first database of behavioural profiles based on the lexical profile of internet users
- The only database of its kind in Europe, containing 25 million anonymous socio-demographic profiles
- Exclusive new advertising formats:
- a new display format: "the Slide-in™"
- a new contextual link format combining semantic targeting and socio-demographic targeting
Four international patents pending for these various procedures: semantic analysis, data processing and behavioural profiling.
Weborama's teams are also regularly involved in projects run by organisations active in the advertising and internet sectors:
- the CESP
- the IREP
- the IAB
- the ACSEL
- the OJD
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