History

1998

Company founded. Launch of www.weborama.fr, French-language website ranking, and creation of the "Weborama Network" and the Mega Panel of anonymous internet users profiles (age, gender, socio-professional category etc.)

1999

Launch of the Weboscope™ Audience tool and active involvement in implementing OJD certification.

2000

Weboscope™ Audience obtained OJD certification. Startup Avenue bought a stake in Weborama. 

2001

Creation of Wousdat™, the first marketing database of internet user profiles. OSEO ANVAR awarded "Innovative Company" status.

2002

Launch of the Aimfar ad server and initial marketing of the advertising section on the Weborama network in partnership with the C-Marketing ad space broker.

2003

Launch of the "Black Box Weboscope™" tool, designed to measure intranet audiences.
Partnership for delivering Weboscope™ solutions in Spain (COMO Production) and Portugal (Marktest). 

2004

Launch of Weboscope™ Performance tool, designed to track and measure the efficiency of e-marketing activities.

2005

Creation of " weborama Iberica", Weborama' subsidiary in Spain. New office opened in Madrid.
Startup Avenue took executive control of Weborama, whilst retaining its existing organisational structure.
Launch of WReport™, the new generation Weboscope™ Audience.

2006

Launch of the advertiser adserver AdPerf™, plugged with the Wousdat™ database containing 25 million profiles, making it possible to adapt adverts in real time according to web users' profiles, on any website. Weborama floated on the Alternext stock market.

2007

Launch of W-In-Text™, a new format for contextual links "in the text".
New office opened in Germany

2008

Acquisition of the ad sales house C-Marketing, and creation of two specialised divisions:  weborama Connection: advertising and behavioural targeting division and weborama Solution: e-marketing tools division. Weborama Connection launched the w.factory™, one technology, one platform, one Lab. This new service was designed to provide effective and preferential access to millions of internet user profiles.

2010

Acquisition of Adrime, an international agency that develops innovative technological solutions for effective and creative online advertising. Adrime was founded in 2005 and is the only originally Dutch agency that focuses on rich media campaigns.
weborama supports more than 300 major accounts in France, Spain, the Netherlands, Italy, UK and Portugal.