Privacy Policy

We, at weborama, take the respect of your privacy very seriously. And we think that it’s essential for web users to be properly informed about data collection and targeting.

Our activities lead us to collect Non-Personally Identifiable Information (Non-PII): information that is anonymous or not linked to a particular person. This data consists mostly of click-stream information (sites you have visited or links you have clicked) compiled as you move across different Web sites. Sensitive information such as political or religious preferences, ethnic origins, union membership, health or sexual orientation is not tracked.

By editing this privacy policy, we want to inform web users on our data treatment and diffusion and above all, our commitment to protect their privacy. (Last update on 10/26/09)

Targeting

Ads on the internet are served from ad networks. Those networks’ ad servers use cookies to track your Web preferences and usage patterns in order to tailor advertising content to your interests. What you may not realize is that information gathered at one Website may be used to direct ad content at another site. This is how targeting is done.

1. What’s targeting?

Targeting is a way to serve advertising tailored to people’s interests. Let’s take examples. Sophie has been visiting regularly web sites on pregnancy and early childhood. An ad network such as weborama sends a cookie on her computer that says “interest for early childhood”. Even when Sophie visits a web site about music, her cookie is analysed and recognized and she can be exposed to an ad for baby food. At the same time, Arthur is visiting that same web site about music, but he’s exposed to a different ad than Sophie, an ad for an hybrid car. The system recognized in his cookie the interests “automotive” and “ecology”.
Targeting is done automatically : programs called algorithms analyse the cookie’s information and decide which ads to serve

2. Why targeting?

Many web sites live thanks to advertising. As a result web users are often exposed to ads. Those are customized to upgrade the web users’ surf experience. For publishers if there are ads on their web site, they might as well be customized and close to the visitors’ interests! From the advertiser sight, that prevents from uselessly addressing people not interested in their offers. Targeting is ultimately a win-win deal for all, provided that web users accept targeting.

3. How to refuse targeting ?

If web users wish to, they can disallow data collection and targeting. There are 2 options :

                    1)    delete cookies
                    2)    keep on allowing cookie installation but refuse weborama ones (Opt-out cookie)

Warning: deleting cookies (or installing weborama opt out cookie) won’t prevent ad serving. Ads just won’t be customized anymore.

About cookies

weborama, like the majority of the Internet oriented companies, use "cookie" files technology in the scope of its activities.

1. What’s a cookie ?

Cookies are text files that contain short information sent by the web server to your browser. They can only be read by the server that created them and contain information about your browsing pattern on that particular website. You can read the cookie files, delete them, and under some conditions, modify them. Moreover, they cannot contain viruses, or be executed, because they are not active.

2. Weborama’s "cookie" files

"Cookie" files installed by weborama are totally anonymous; they don’t include name, mail or e-mail address, phone number, or other types of transferable information allowing the identification of a web user. A cookie fil’s lifetime may vary; it’s decided by the website that sends it.  They can last only during a session (once you leave the website, these cookies are automatically deleted) or much longer (usually years).
For you, as an Internet user, cookies are the best way to customise your web browsing. More particularly, they allow service providers to avoid messages or questions redundancies; they can also save you time on websites where it is necessary to submit an ID and/or a password...
weborama cookies enable us to customize ads and generate more precise and more relevant statistics. These statistics are compiled and anonymous. They essentially refer to the web users' behaviour and browsing: amount of visitors, visits, viewed pages but also a set of information that are useful to understand your requirements and thus to improve the website in terms of content, shape or ergonomics.

3. How to delete cookies

If you don’t want to personnalize your web browsing, you must delete then refuse cookie saving on your computer

3.1. How to delete cookies already installed on your computer

Open your web browser
•    If you are using Firefox 3.0, go to Tools > Clear Private Data, now in the dialog box tick the Browsing History check box and click Clear Private Data Now
•    If you use Internet Explorer 7.0, navigate to Tools > Internet Options, click the Delete button under Browsing History, on the next window click on Delete History.
•    If you use Safari 3.2, go to the Safari menu as History then click on clear History    
Once this step is done, if you want to disable any new cookie installation, follow the process described in the following paragraph.

3.2. How to refuse or be alerted of cookies’ installation

You can refuse cookie saving through your web browser setup. In order to do so, we invite you to refer to your web browsers help wizard.

3.3. How to refuse weborama’s cookies  (Opt-Out Cookie)

If you want to keep on allowing cookie installation but refuse weborama ones, you have 2 options:

1. Choose the option “alert me before accepting cookies”  (Ref : paragraph 3.2 above). This option allows you to read cookies content information prior to any installation.
2. Click on the following link to install an “opt out” cookie on your computer of. Following this installation, weborama won’t install any other cookies on your browser.

Click here if you want to install the "Opt-Out cookie"

NB: If you setup your web browser to refuse cookie installation, it won’t let you install the “Opt-out” cookie.
If you delete the “Opt out” cookie, you won’t be recognized by weborama as refusing its cookies installation.
If you use several computers or web browsers, you must setup each of them.
 “Opt out” cookie installation doesn’t prevent banner impressions or pop-ups. Ads just won't be customized anymore.